Impact of Digitization of the Broadcasting Media in Nigeria

 Introduction 

The study of Williams, R.C (2018), Impact of Digitization of the Broadcasting Media in Nigeria, A study of Nigeria Television Authority (NTA Enugu). The study ascertained the level of media digitization in Nigerian Television Authority, Enugu (NTA) in this Era of ICT and internet operations. The study holds that the first Practical demonstrations of television were developed using electromechanical methods to scan, transmit, and reproduce image. As electronic camera and display tubes were perfected, electromechanical television gave way to all-electronic systems in nearly all applications.

According to Anaeto et’al (2018), Information Communication Technology (ICT) has been the converging platform for different word of media communication, information machine and technologies and equipment i.e. Radio, Television, Computers, satellites, Fibre optic Cables, phones, Facsimile machine etc.

IMPACT OF SOCIAL MEDIA ON THE TRAINING OF MASS COMMUNICATION STUDENTS

 INTRODUCTION

1.1       BACKGROUND TO THE STUDY 

The arrival of social media has greatly enhanced human communication. The new technology due to the participatory, interactivity and cost-effectiveness nature has barely made everyone who can use it a means of communication. This brings to realization of the prediction of Marshal McLuhan in 1964 that the world would someday become a “global village” where what happens in one part of the world would be known instantly and simultaneously worldwide.

Social media therefore plays a fundamental role in the field of Mass Communication including the training of Mass Communication Students in Nigeria. The fact justifies that social media has been taking place across the globe in recent times. The term social media, according to Ogedegbe (2016), is a large computer network formed out of some thousands of interconnected networks, and supports a whole range of services such as electronic, file transfer protocol, data base access and many others. It is therefore not surprising the success story behind the advent of the internet. It is also known as a network that links computers all over the world by satellite and telephone, connecting users with service networks such as Email and the world wide web (www).

ASSESSMENT OF SIGNPOST AS TOOLS FOR SOCIAL EDUCATION

 Introduction                                                                                                  

1.1       Background to the Study

Education, formal or informal in every society is a fundamental factors that determines the adequate and affective economic growth and development through effective investment in human capital and available resources. Education fosters commitment, self-confident, self-understanding, improves quality of lives and increment in people’s productivity and creativity therefore promoting entrepreneurship and technological advancement. Education plays a vital role in securing economic and social development of people in the society thereby improving income distribution and economic wellbeing of the masses which may consequently salvage the people from poverty Omoniyi (2013).

CUSTOMER ATTITUDE TOWARDS INTERNET ADVERTISING AND ONLINE SALES STUDY OF COCA-COLA COMPANY

 INTRODUCTION

1.1       Background to the Study

Advertising is all but one part of marketing and communication process. The greatest advertising all over the world cannot sell a product which is not in store, because the distribution system has products which they feel cost is too much and do not live up to expectation. Advertising is a subset of promotion mix which is one of the 4ps in the marketing mix i.e. product, price, place and promotion. As a promotional strategy, advertising serves as a major tool in creating product awareness and condition the mind of a potential consumer to take eventual purchase decision.

According to William (2014), advertising consists “all activities that involve presenting to a group, nonperson, oral or visual sponsored messages regarding a product, service or idea “Advertising is directed to groups of people and is therefore non-personal. Companies usually sponsor advertising in order to convince the public that their products will benefit them ultimate terms, advertising is undertaken to increase company sale and profit what they otherwise would be advertise, however is rarely able to create sales by itself. Whether the customer buys also depends upon the product, the price, the packaging the personal selling price and the other aspect of the marketing process.

USE OF SOCIAL MEDIA ADVERTISEMENT AS A TOOL FOR INCREASING STUDENT OF TERTIARY INSTITUTION

 INTRODUCTION

1.1       Background to the Study

Advancement in technology in this era has improved and enhanced the way people make effective communication in the society today especially among youths. The unprepared emergence of social media technology in the face of developing societies has change of status quo within the socio, political, economic and ecological setting of any society. The advent of social media is a cyber-revolution that changed the course of communication and interaction.

 According to Durojaiye (2018), says that the era when government of a nation would filter the news of what the people listen to, hear or read is about eroding, because citizens are now part of information gathering and information dissemination. Apart from the fact that social media has been able to break the barrier in news reportage, making people know the true nature of happenings around them within a blink of eye, it is now being use as tool of socialization, mobilization, education, political propaganda, sensitization, report insurgence and  a medium of dissent.  

NIGERIAN NEWSPAPERS REPORTAGE OF THE COVID-19 PANDEMIC: A CONTENT ANALYSIS OF THE "PUNCH" AND "VANGUARD" NEWSPAPERS

 INTRODUCTION

1.1       Background to the Study

The role of the mass media including television, radio, print and in recent times social media has remained indispensable in eradicating pandemics. Information on positive public health practices such as social distancing, hand arehing, respiratory hygiene and government policies in tackling outbreaks has often been disseminated via these media (Collinson et al, 2015). The vibrant Nigeria’s Mass Media which comprise over 200 radio stations, 150 television channels, and about 350 print (newspapers) outlets have remained a force to be reckoned with and have been faithful to its social responsibilities as the fourth estate of the realm. 

According  to  www.fmic.gov.ng,  the  official  website  of  the  Ministry  of  Information  and Culture,  the  Nigerian  media  were commended by the Nigeria’s Minister of Information, for bringing messages  of  the  COVID-19  pandemic  to  Nigerians,  through  their  media  contributions  in  the  advocacy, sensitization  and  social  responsibilities  functions  as  revealed  by  the  poll findings  from a  survey  by  noi-poll.com. The poll revealed that 99% of Nigerians were aware of the pandemic with 95% saying that they have received information on how to protect themselves. However, the mass media also served as a means by which unfounded fallacies, myths, and misinformation about disease outbreaks been brought to the knowledge of the populace.

IMPACT OF PORNOGRAPHY FILMS ON NIGERIAN YOUTHS BEHAVIOUR

 INTRODUCTION

1.1       Background of the Study

Films or home movie began in the minds of people who came long before the film pioneers themselves. The attempt to capture and recreate motion can be traced to when civilization began. The cave drawing which showed a horse with eight legs, the fleeting arrow from a hunter’s bow and even carefully detailed drawing of kings with one foot outstretched suggest motion.

According to Bittner (2019) said that history is somewhat not clear as to who deserved the glory of inventing still motion pictures, but that William Dickson and Thomas Edison were associated with the efforts to create motion pictures.

EFFECT OF TELEVISION CARTOON NETWORK ON THE AGGRESSIVE BEHAVIOUR OF SCHOOL CHILDREN

 1.0                                                       INTRODUCTION

1.1       Backgrounds to the Study

            Television has become a significant social phenomenon in Nigeria and all over the world. Television viewing is generally believed to generate social force of undeniable influence. It is assume to be the most popular entertainment mass media for children and women. It is this selection of daily programmes, which gets full attention of the viewers. One might says, whatever impacts television is able to inculcate, it is because of various plays, films and musical shows e.t.c. which are telecasted everyday, Zubari (2012).

            There is lot of television programmes designed for viewing pleasure of their target audience. Some are tailored towards children, women, adult and many more. This could carry different title such as family health. You and the law, today’s women, children arena, political talk, musical, T.V drama, cartoons, let’s go farming and many more.

IMPACT OF SATELITE TELEVISION ON YOUTHS

 1.0       Introduction

1.1       Background to the Study

The role of technological development in society has long been an interesting area and an important intellectual issue for both academics and researchers. The influence of technological development is changing the present world very rapidly. Changes are taking place in all spheres of life and ultimately changing the social and cultural belief systems. Technological advancement is the one which is playing a major role for this change.

The introduction of satellite television is one of the dimensions of this technological advancement which has a definite effect on the social and cultural area of people especially youths. For these changes, human behavior is also changing and therefore, the study of changes in the human behavior is becoming more important in the present business world (Shamsher and Abdullah, 2012).

IMPACT OF ORGANIZATIONAL CULTURE ON ORGANIZATIONAL PERFORMANCE

 INTRODUCTION

1.1        Background to the Study

Successful implementation of a business strategy occurs when leadership, management systems, organizational structures and organizational culture change are all aligned to the strategy. Organizational culture is closely connected to the productivity and is critical to the business success as this is the process which an organization develops its internal capacity to be effective in its mandate in the short, medium and long term running.

 Organizational culture by interpretation provides a meaning system for employees who are making sense of their working environment. As such, organizational culture serves as a vehicle of the organizational influence on the individual’s identity and behavior by socializing individuals into specific norms and patterns of behavior in an organization by providing socially shared perceptions, which create predictability in the organizational environment (Marinova, 2015).

ASSESSMENT OF FASHION AS A FORM OF NON-VERBAL COMMUNICATION AMONGST STUDENTS

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ROLE OF NIGERIA PRINT MEDIA IN TALENT DISCOVERY AMONG YOUTHS

 INTRODUCTION

1.1              Background to the Study

Print media includes those media of communication which are controlled by space rather than time. It can be read at any available time and can be kept for record such as Books, Newspapers, Magazines and newsletters are Print medium of communications.

The main function of the press is to communicate news along with the editorial opinion. As a medium of information, we can even call the press as an important adjunct to the school as an educational institution. A fact, now more and more opinion is turning round to the point that mass media should be considered as a medium of education and mass communication. Ifeanyichukwu, (2018).

THE INFLUENCE OF BANKS CAMPUS STORM MARKETING ACTIVATION ON THE SAVING HABIT OF STUDENTS

INTRODUCTION

Today, the spending power of the youth has grown exponentially while their understanding of financial matters is abysmally low. Credit cards have become all too common among the youth and at the end of the month when they have to pay their bills, they are very confident about the fact that they can rely on their parents’ financially any time. Saving is ‘the excess of income over all expenditure’ where the expenditures are also mentioned as consumption, which is life contributions and insurance (if any), and the saving behavior is the money keeping activity after they use it for their own wealth (Denton, Fretz, & Spencer, 2011).

EFFECT OF TOBACCO ADVERTISEMENT AND ITS USES IN MOVIES ON YOUTH SMOKING HABIT

INTRODUCTION

1.1       BACKGROUND OF THE STUDY

In the United States of America for instance there are standing agreements with the cigarette companies to place their product in movies or television programmes but surprisingly, the amount of smoking in U.S. films has increased significantly since the settlement agreement was signed in 1998. In Nigeria today, tobacco advertisement remained one of the heavily prohibited product that could not be advertised in any of the media of mass communication. 

In spite of this prohibition, some of these companies have stylishly advertised their product as can be visualized in the advertisement copy. Slogans such as “the Federal Ministry of Health warns that tobacco smoking is dangerous to health” or “smokers are liable to die young” is against this background that cigarette manufacturers have subtly entered the movie industries. Ostensibly to cynically promote the prohibited products. This is usually done in brand appearance through Act endorsement.

ASSESSMENT OF LEGAL IMPLICATION ON THE EFFECTIVENESS OF BROADCASTING IN NIGERIA

 Introduction

The study of broadcasting regulation started to creep into the edges of the media studies curriculum. This wind of change should be welcomed, because it will aid the apprehension of the major forces that shape the communication environment. However, globalization in the face of specialization necessitated probes in sections of the society by scholars in the different areas. That is why media scholars cannot do without looking at issues as they concern media practices. An appraisal of the statutes of regulation of the Nigerian broadcast industry is pertinent at this period when the whole world is talking about digitization of broadcasting.

THE INFLUENCE OF BANKS CAMPUS STORM MARKETING ACTIVATION ON THE SAVING HABIT OF STUDENTS

INTRODUCTION

Today, the spending power of the youth has grown exponentially while their understanding of financial matters is abysmally low. Credit cards have become all too common among the youth and at the end of the month when they have to pay their bills, they are very confident about the fact that they can rely on their parents’ financially any time. Saving is ‘the excess of income over all expenditure’ where the expenditures are also mentioned as consumption, which is life contributions and insurance (if any), and the saving behavior is the money keeping activity after they use it for their own wealth (Denton, Fretz, & Spencer, 2011).

THE INFLUENCE OF E-LIBRARY AS A RESOURCE FOR LEARNING AMONG STUDENTS

CHAPTER ONE

INTRODUCTION

Reading is an essential tool for lifelong learning. It is important for everyone to develop a good reading culture as to perform excellently in academic endeavours. Reading skills for students are critical for academic performance and personal growth. Reading is an important component of student’s ultimate literacy development. Moreover, Ezeji (2012) citing Holte, (1998), agreed that reading adds quality to life and provide access to culture and culture heritage. He pointed out that reading empowers and emancipates citizens, and bring people together. According to Rubin (2002), reading is an integrative process that starts with the reader and includes the affective, perceptual, and cognitive domains.

THE ROLE OF MASS MEDIA TOWARDS THE ERADICATION OF CHILD TRAFFICKING IN NIGERIA

CHAPTER ONE

INTRODUCTION

1.1       Background of the Study

Child abuse and child labour has represents one of the most dehumanizing forms of human rights abuse in Nigeria. Top on the hat of the slavery-like practices in Nigeria against children is child abuse and trafficking. Combating child abuse has gathered considerable momentum over the years with increased political awareness regarding the phenomenon, as illustrated by the localized adoption and ratification of international standards and important commitments undertaken in international conference by different states. Dyorouhgi, (2014).

ROLE OF TELEVISION IN THE RESOLUTION OF RELIGIOUS CRISIS IN NIGERIA

CHAPTER ONE

1.0       INTRODUCTION

1.0              BACKGROUND TO THE STUDY

Religion fanaticism has been a recurring factor in Nigerian society and one can wonder if there would be a permanent end to it. Towards solving the problems of religious crisis in Nigerian society, television broadcast has been identified as one of the panacea as to cushion it effect.

Ekueme (1981) “A state television has the responsibility to inform the people of the state about the daily event which can affect their lives. It also has the responsibility to educate and entertain, project local cultures and some as a unifying factor through programmes relevant to the needs for its audience”.

TRADITIONAL MEDIA OF COMMUNICATION AS TOOLS FOR EFFECTIVE RURAL DEVELOPMENT

CHAPTER ONE

INTRODUCTION

1.1              BACKGROUND OF THE STUDY

Communication is a variety of  behaviours, processes and Technologies by which meaning is transmitted or derived from information. The team is used to describe diverse activities. Communication is at the core of our humanness.  How we communicate with each other shapes our lives and our world. Human beings rely on their communicative skills as they confront events that challenge their flexibility, integrity, expressiveness, and critical thinking skills.

            Communication involves different forms which includes the intrapersonal, interpersonal, group, public, mass communication etc all these are different ways/means through which we interact, associate, communicate, relate, share ideas, views, opinion, information, norms and values with ourselves and others. Communication is regarded as the life blood of human existence which rapidly enhances unity that leads to the development of our society at large.

CHALLENGES OF NEWSPAPER MANAGEMENT IN INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) AGE

Introduction

1.1    Background to the Study

          Technology has revolutionized all facets of communication during the past decades. Access to the people and information practically anywhere in the world has been quicker, cheaper and easier.

          Awake (2002) cited in Kur (2004), The dynamic nature of the 2ls century and more centuries to come rests on technological revolution. No wonder, Marshall Mcluhan, a Canadian scholar in 1964 propounded the concept of “Global Village” regarding the entire global as having the potentials of becoming a global community where information and news about anywhere in the world would be readily available for anyone’s consumption in any part of the world.

THE ROLE OF THE MEDIA IN PROMOTING DEMOCRATIC GOVERNMENT IN NIGERIA

CHAPTER ONE

1.0              Introduction 

1.1       Background to the Study

Access to information is essential to the health of democracy for at least two reasons. First, it ensures that citizens make responsible, informed choices rather than acting out of ignorance or misinformation. Second, information serves a “checking function” by ensuring that elected representatives uphold their oaths of office and carry out the wishes of those who elected them.

In some societies, an antagonistic relationship between media and government represents a vital and healthy element of fully functioning democracies. In post-conflict or ethnically homogenous societies such a conflictual, tension-ridden relationship may not be appropriate, but the role of the press to disseminate information as a way of mediating between the state and all facets of civil society remains critical. Buckingham, (2000).

ASSESSMENT OF LEGAL IMPLICATION ON THE EFFECTIVENESS OF BROADCASTING IN NIGERIA

Introduction

The study of broadcasting regulation started to creep into the edges of the media studies curriculum. This wind of change should be welcomed, because it will aid the apprehension of the major forces that shape the communication environment. However, globalization in the face of specialization necessitated probes in sections of the society by scholars in the different areas. That is why media scholars cannot do without looking at issues as they concern media practices. An appraisal of the statutes of regulation of the Nigerian broadcast industry is pertinent at this period when the whole world is talking about digitization of broadcasting.

ROLE OF MASS MEDIA IN ELECTORAL PROCESS AND COVERAGE OF POLITICAL PARTIES ACTIVITIES

CHAPTER ONE

1.0       Introduction

1.1       Background to the Study

Mass media play a crucial role in fostering an environment of good governance and political awareness in society. As the watchdog and interpreter of public issues and events, the media has a special role in every society. In information-based society; the media have a disproportionately visible and influential role says International Foundation for Election Systems, (2011).

IFES (2011) added that democracy cannot exist in the absence of the press. This is because democracy is based on popular will and popular opinion depends on the public’s awareness and knowledge. It is the mass media that bridges up, promotes and propagates public awareness.

IMPACT OF RADIO POLITICAL ADVERTISING ON THE VOTING BEHAVIOUR OF THE RURALITES DURING ELECTIONS

CHAPTER ONE

1.0       INTRODUCTION

1.1       BACKGROUND OF THE STUDY

It is obvious that the last half of the twenty first century witnessed a rival of radical political change that has swept across the frontiers of most modern nations of the world.  A result of this change is the emergence of socio-cultural variety and political pluralism. Nwosu, (2003).

Basically, politics is about power, but the struggle for power results in conflicts and competitions.  Thus, under the girdling political practice is the struggle for power which creates disagreement and conflict.  Nevertheless, the effects of politics which are conflicts and disagreement are never permanent and must be managed for the improvement of the society to be achieved.

ASSESSING ETHICAL STANDARDS AMONG JOURNALISTS IN NIGERIA

CHAPTER ONE

INTRODUCTION

1.1              Background to the Study

Journalism is a term that has attracted debates as to whether it is a profession or not. Journalism can be classified as one of the core professions in Nigeria for more than an average mass communication student; it has being in existences for decades in which its role cannot be undermined with key code of ethics guiding its existences.

According to the Society of Professional Journalist: Code of Ethics is a statement of abiding principles supported by additional explanations and position papers that address changing journalistic practices. It is not a set of rules, rather a guide that encourages all who engage in journalism to take responsibility for the information they provide, regardless of medium. The code should be read as a whole; individual principles should not be taken out of context. It is not, nor can it be under the First Amendment, legally enforceable.

IMPACT OF STRATEGIC PLANNING ON ORGANIZATIONAL PERFORMANCE (CASE STUDY OF UNITED BANK FOR AFRICA (UBA)

CHAPTER ONE

INTRODUCTION

1.1             Background to the Study

The effectiveness of strategic planning can be measured in terms of the extent to which it influences organizational performance, which affects its survival rate. Strategic planning can be defined as the process of using systematic criteria and rigorous investigation to formulate, implement and control strategy and formally document organizational expectations (Higgins and Vincze, 1993; Mintzberg, 1994; Pearce and Robinson, 1994).

EFFECT OF PRODUCT PACKAGING ON SALES VOLUME OF BUSINESS ORGANIZATION

CHAPTER ONE

INTRODUCTION

1.1             Background to the Study

Individuals have to decide the order of preference in which their wants are to be satisfied, thus objective of every item or product purchased. The effect of product packaging on sales volumes could be termed to mean all those which impinges on a products sales volume due to its packaging. Afolabi, (2000).

APPRAISING THE CHANGING ROLES OF TRADITIONAL MASS MEDIA IN URBAN NIGERIA

CHAPTER ONE

1.0       Introduction

1.1       Background to the Study

The traditional role of the mass media in any society revolves round four basic roles: surveillance, correlation or interpretation, transmission of cultural heritage, and entertainment. Surveillance function of the media refers to news and information gathering and reporting, while interpretation function involves providing information on the ultimate meaning and significance of events that has happened, is happening or is yet to happen.

Information and Communication Technology (ICT) which according to a great Canadian English Professor Marshall McLuhan described as what has changed the world into a global village by compressing the world into a single electronic room where information from nooks and crannies of the world can be exploited and disseminated or exchanged within a twinkle of an eye.

ASSESSMENT OF HUMAN RIGHT REPORTING OF STUDENTS BY SELECTED MEDIA

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APPRAISING THE IMPACT OF THE INTERNET ON THE EFFECTIVENESS OF NIGERIAN JOURNALISTS

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APPRAISING THE CHANGING ROLES OF TRADITIONAL MASS MEDIA IN URBAN NIGERIA

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APPRAISAL OF RADIO AS A MEDIUM OF RURAL COMMUNICATION AND DEVELOPMENT

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APPRAISAL OF GENDER INEQUALITY IN THE PRACTICE OF JOURNALISM

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AN ECONOMETRIC ANAYLSIS OF THE EFFECTS OF MONETARY POLICY ON NIGERIAN ECONOMY

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ADVERTISING AS A SURVIVAL STRATEGY FOR BROADCAST STATIONS

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MULTIMODAL ANALYSIS OF RECESSION CARTOONS IN SELECTED NIGERIAN NEWSPAPERS (2015-2017)

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A COMPARATIVE RESEARCH OF STOCK MARKET DEVELOPMENT AND ECONOMIC PERFORMANCE OF US AND CANADA

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MASS COMMUINCATION PROJECT TOPICS

1. THE PLACE OF INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) IN THE NIGERIA PRINT MEDIA INDUSTRY
2. THE CHALLENGES OF NEWSPAPER MANAGEMENT IN INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) AGE
3. ADVERTISING AND FICTIONAL MEDIA EFFECTS ON HEALTHY EATING CHOICES IN EARLY AND LATER CHILDHOOD
4. ADVERTISING AS A MEANS FOR SURVIVING PRIVATE MEDIA IN NIGERIA
5. ADVERTISING AS A SURVIVAL STRATEGY FOR BROADCAST STATIONS

MASS COMMUNICATION PROJECT TOPICS

1. THE PLACE OF INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) IN THE NIGERIA PRINT MEDIA INDUSTRY
2. THE CHALLENGES OF NEWSPAPER MANAGEMENT IN INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) AGE
3. ADVERTISING AND FICTIONAL MEDIA EFFECTS ON HEALTHY EATING CHOICES IN EARLY AND LATER CHILDHOOD
4. ADVERTISING AS A MEANS FOR SURVIVING PRIVATE MEDIA IN NIGERIA
5. ADVERTISING AS A SURVIVAL STRATEGY FOR BROADCAST STATIONS
6. ADVERTISING AS A SURVIVING TOOL FOR NEWSPAPER IN NIGERIA: A CONTENT ANALYSIS OF THE PUNCH AND NIGERIAN TRIBUNE
7. ADVERTISING AS AN EFFECTIVE TOOLS FOR SUCCESSFUL MARKETING IN AN ORGANIZATION
8. AN APPRAISAL OF MASS MEDIA EFFORTS IN ERADICATING PATERNAL MATERNAL DEATH WOMEN IN NIGERIA
9. AN ASSESSMENT OF PUBLIC PERCEPTION OF BROADCAST MEDIA COVERAGE OF GENDER ISSUE
10. ANALYSIS AND COMPARATIVE OF THE PERFORMANCE OF JOURNALISTS IN GOVERNMENT AND PRIVATE OWNED MEDIA ORGANISATIONS

ADVERTISING PROJECT TOPICS

1. ADVERTISING AND FICTIONAL MEDIA EFFECTS ON HEALTHY EATING CHOICES IN EARLY AND LATER CHILDHOOD
2. ADVERTISING AS A MEANS FOR SURVIVING PRIVATE MEDIA IN NIGERIA
3. ADVERTISING AS A SURVIVAL STRATEGY FOR BROADCAST STATIONS
4. ADVERTISING AS A SURVIVING TOOL FOR NEWSPAPER IN NIGERIA: A CONTENT ANALYSIS OF THE PUNCH AND NIGERIAN TRIBUNE
5. ADVERTISING AS AN EFFECTIVE TOOLS FOR SUCCESSFUL MARKETING IN AN ORGANIZATION

THE USE OF INTERNET IN PUBLIC RELATIONS AND ITS IMPACT ON THE PRACTICE OF PUBLIC RELATIONS

Chapter One
Introduction

The Internet began impacting on our ordinary lives only in the late 1990s, with the development of the World Wide Web (Gillies and Cailliau, 2000, Giovannetti, et’al., 2003). Since then, the Internet has been used extensively for accessing instantaneous information and communicating across geographical boundaries. Due to its characteristics of speed, efficiency and economy, the Internet began to be applied increasingly across industries ranging from retail and banking to the media (Giovannetti et al., 2003).

THE ROLE OF MEDIA RELATIONS IN CORPORATE PUBLIC RELATIONS PRACTICE

CHAPTER ONE
INTRODUCTION 

Media relations is the core activity in many public relations jobs (Wilcox, 2005). One of the participants of this study remarked, “Media relations has over the years become an increasingly significant profile and has added value to the business bottom-line”. To understand this strong link between the media and public relations, the researcher examined Grunig and Hunt (1984) view on how public relations originated.

IMPLICATIONS OF ON-LINE NEWSPAPER READERSHIP ON THE NEWSPAPER INDUSTRY IN NIGERIA

Chapter One
Introduction

In every human society that is ready for development and change, innovation is usually a lofty goal of inventiveness that has always dazzled the mind. Innovation is the introduction of new ideas, development and approach to ways of doing things. No matter how wonderful and inevitable an innovation may look however, not every individual or group will be ready to accept it with the same level of enthusiasm. There are those who are willingly ready for it, those who are hesitant about it, and of course those who are averse to it.

THE EFFECTIVENESS OF ADVERTISING ON ORGANIZATIONS PROFIT MAXIMIZATION

CHAPTER ONE

1.0       INTRODUCTION

1.1       BACKGROUND TO THE STUDY

Before the era of industrial revolution, the pattern and method of salesmanship was crude and cumbersome. This limited organizations market share as well as profit. Advertising is a powerful communication force and vital marketing tool which helps to sell goods, services, ideas and images through channels of information and persuasion.

The effectiveness of advertising is seen in its nature which is persuasive. As a part of marketing mix which can be used to persuade whole sellers and distributors of products to collect stock and to persuade consumers to buy the products. Advertising has many benefits which accrue to the advertiser which is the organization, the environment and ultimately the society at large.

SOCIAL EFFECTS OF ADVERTISING ON NIGERIAN STUDENTS

CHAPTER ONE

1.0       Introduction

1.1       Background to the Study

            All over the world, people and companies utilize advertising to a good advantage. In the keen competition encounter in world regional and local markets, businessmen are aided by the sales producing force of advertising.

Not only that skillfully planned and directed advertising only at home, but also abroad overcome prejudice combat, foreign competition establish new habit, build good will creates employment, increase productivity, multiply sales and thus, lay a solid foundation for sustainable economic development of any country, one analysis contend that advertising is one of the most powerful socializing force in culture.

PUBLIC RELATIONS AS A VERITABLE TOOL FOR ERADICATING CULTISM IN NIGERIAN’S TERTIARY INSTITUTIONS

CHAPTER ONE

1.0       Introduction

1.1       Background to the Study

            The emergence of campus cults as they are known in Nigeria today began with a split in the Pyrates Confraternity during the early 1970s when a breakaway group formed the Buccaneers Confraternity followed by the emergence of the Black Axe or the Neo-Black Movement. Inter-group rivalry then set in, even though skirmishes between them were limited to fist fights.

Cultism is dated back to 1952, when Wole Soyinka winner of the 1986 Nobel Peace Prize for Literature-and a group of friends at the University of Ibadan formed the Pyrates Confraternity with the motto “Against all Conventions”. The skull and cross bones were their insignia, cultivating a bohemian style that ridiculed the colonial attitudes mode of dress of the day.

THE ROLES OF PUBLIC RELATIONS IN ENHANCING CUSTOMERS SATISFACTION

CHAPTER ONE

1.0       Introduction

1.1       Background to the Study

            Many scholars have contributed to the success of defining what public relations is. Some scholars believed and wrote on it as act (deed) representing a group or organization.

Public relations is deliberate planned and sustained effort to establish and maintain mutual understanding between an organization and its publics. British Institute of Public Relations (IBPR).

THE IMPACT OF PUBLIC RELATIONS ON MEDIA ORGANIZATION S

CHAPTER ONE

1.0       Introduction

1.1       Background to the Study

            Whether an organization  is a profit making or non-profit making, whether it is owned by government or a group of individual, whether an organization is small or big, it need the service of public relations for such organization  to dwell and eventually succeed in achieving it set goals. No wonder an individual personality are now engaging the service of public relations to build, maintain and polish their image and reputation in the public sphare. Some of the individuals are politician, business tycon, footballers, wrestlers, boxers, musicians, actors and actress. e.t.c.   

IMPACTS OF PUBLIC RELATIONS ON GRASSROOTS DEVELOPMENT

CHAPTER ONE 

1.0       INTRODUCTION

1.1       BACKGROUND TO THE STUDY

            Is public relations an effective means for grassroots development? For years, development theorists believed that public relations is an ideal instruments to bring about development to the rural societies.

            This study assesses the potential of public relations from a different perspective by examining the impact of public relations as a component of grassroots development process.

            Besides, having realized the essence of public relations to grassroots development, the challenges facing them that serve as limitations to enhancement of their objectives also trigger the curiosity to carry out this research work.

THE ROLE OF PUBLIC RELATIONS IN LOCAL GOVERNMENT ADMINISTRATION

CHAPTER ONE

1.0              Introduction

1.1       Background of the study

Nowadays, people are increasingly reliant upon one another for the satisfaction of our social, economic and spiritual needs, sharp deviation from what used to be when individual were largely self-reliant and self-sufficient providing their own food, building their own houses making their clothing and hiring apart from the other people in society has change from its monist nature to a cosmopolitan on a situation where individual deliver mass age differently due to the selective process.