Chapter One
Introduction
In
every human society that is ready for development and change, innovation is
usually a lofty goal of inventiveness that has always dazzled the mind.
Innovation is the introduction of new ideas, development and approach to ways
of doing things. No matter how wonderful and inevitable an innovation may look
however, not every individual or group will be ready to accept it with the same
level of enthusiasm. There are those who are willingly ready for it, those who
are hesitant about it, and of course those who are averse to it.
Mass Communication, especially in terms of the print and the electronic media, has embraced fully an array of cutting-edge communication technologies which no doubt have introduced new things and new ways of operation in the communication business. Since the turn of the millennium, the print and the electronic media of mass communication have all been astir with unrelieved ICT-based technological innovations. Though the introduction of the internet since the 1990s has continued to wax strong in every industry, it has actually brought mixed feelings in the minds of the print media consumers and those of the publishers. That is exactly why Kelly (2000) asserts that: On one side of the clash, we have people of the book. These are the group of people who make newspapers, magazines, etc.
Mass Communication, especially in terms of the print and the electronic media, has embraced fully an array of cutting-edge communication technologies which no doubt have introduced new things and new ways of operation in the communication business. Since the turn of the millennium, the print and the electronic media of mass communication have all been astir with unrelieved ICT-based technological innovations. Though the introduction of the internet since the 1990s has continued to wax strong in every industry, it has actually brought mixed feelings in the minds of the print media consumers and those of the publishers. That is exactly why Kelly (2000) asserts that: On one side of the clash, we have people of the book. These are the group of people who make newspapers, magazines, etc.
On
the other side, we have the people of the screen; they prefer the dynamic flux
of the screen. The seemingly class struggle between the two divides is a result
of the need for each group to dominate the stage in the highly competitive and
ever evolving world of mass media. The
people of the book fear that the page will die.
The
introduction of on-line newspaper readership and its wide patronage has led the
people of the book to ask questions, such as: Will my PC be smarter than me?
Will we plug computer into our brains? Will everything be digital? Will we
close the ‘book’ on books? And most importantly, will we still turn pages?
Times Weekly News Magazine (2000). The revolution caused by the internet phenomenon
has spread all over the world, and our country Nigeria is not left out;
virtually every media organisation now makes use of internet aided machines and
equipment.
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