Tuesday, February 12, 2019

ROLE OF MASS MEDIA IN ELECTORAL PROCESS AND COVERAGE OF POLITICAL PARTIES ACTIVITIES


CHAPTER ONE
1.0       Introduction
1.1       Background to the Study
Mass media play a crucial role in fostering an environment of good governance and political awareness in society. As the watchdog and interpreter of public issues and events, the media has a special role in every society. In information-based society; the media have a disproportionately visible and influential role says International Foundation for Election Systems, (2011).
IFES (2011) added that democracy cannot exist in the absence of the press. This is because democracy is based on popular will and popular opinion depends on the public’s awareness and knowledge. It is the mass media that bridges up, promotes and propagates public awareness.

IMPACT OF RADIO POLITICAL ADVERTISING ON THE VOTING BEHAVIOUR OF THE RURALITES DURING ELECTIONS



CHAPTER ONE

1.0       INTRODUCTION

1.1       BACKGROUND OF THE STUDY


It is obvious that the last half of the twenty first century witnessed a rival of radical political change that has swept across the frontiers of most modern nations of the world.  A result of this change is the emergence of socio-cultural variety and political pluralism. Nwosu, (2003).
Basically, politics is about power, but the struggle for power results in conflicts and competitions.  Thus, under the girdling political practice is the struggle for power which creates disagreement and conflict.  Nevertheless, the effects of politics which are conflicts and disagreement are never permanent and must be managed for the improvement of the society to be achieved.