1.1 Background to the Study
The role of technological development in society has long been an interesting area and an important intellectual issue for both academics and researchers. The influence of technological development is changing the present world very rapidly. Changes are taking place in all spheres of life and ultimately changing the social and cultural belief systems. Technological advancement is the one which is playing a major role for this change.
The introduction of satellite television is one of the dimensions of this technological advancement which has a definite effect on the social and cultural area of people especially youths. For these changes, human behavior is also changing and therefore, the study of changes in the human behavior is becoming more important in the present business world (Shamsher and Abdullah, 2012).