Tuesday, December 12, 2023

Impact of Digitization of the Broadcasting Media in Nigeria

 Introduction 

The study of Williams, R.C (2018), Impact of Digitization of the Broadcasting Media in Nigeria, A study of Nigeria Television Authority (NTA Enugu). The study ascertained the level of media digitization in Nigerian Television Authority, Enugu (NTA) in this Era of ICT and internet operations. The study holds that the first Practical demonstrations of television were developed using electromechanical methods to scan, transmit, and reproduce image. As electronic camera and display tubes were perfected, electromechanical television gave way to all-electronic systems in nearly all applications.

According to Anaeto et’al (2018), Information Communication Technology (ICT) has been the converging platform for different word of media communication, information machine and technologies and equipment i.e. Radio, Television, Computers, satellites, Fibre optic Cables, phones, Facsimile machine etc.

Friday, January 20, 2023

IMPACT OF SOCIAL MEDIA ON THE TRAINING OF MASS COMMUNICATION STUDENTS

 INTRODUCTION

1.1       Background to the Study

The arrival of social media has greatly enhanced human communication. The new technology due to the participatory, interactivity and cost-effectiveness nature has barely made everyone who can use it a means of communication. This brings to realization of the prediction of Marshal McLuhan in 1964 that the world would someday become a “global village” where what happens in one part of the world would be known instantly and simultaneously worldwide.

Social media therefore plays a fundamental role in the field of Mass Communication including the training of Mass Communication Students in Nigeria. The fact justifies that social media has been taking place across the globe in recent times. The term social media, according to Ogedegbe (2016), is a large computer network formed out of some thousands of interconnected networks, and supports a whole range of services such as electronic, file transfer protocol, data base access and many others. It is therefore not surprising the success story behind the advent of the internet. It is also known as a network that links computers all over the world by satellite and telephone, connecting users with service networks such as Email and the world wide web (www).

Thursday, January 19, 2023

ASSESSMENT OF SIGNPOST AS TOOLS FOR SOCIAL EDUCATION

 Introduction                                                                                                  

1.1       Background to the Study

Education, formal or informal in every society is a fundamental factors that determines the adequate and affective economic growth and development through effective investment in human capital and available resources. Education fosters commitment, self-confident, self-understanding, improves quality of lives and increment in people’s productivity and creativity therefore promoting entrepreneurship and technological advancement. Education plays a vital role in securing economic and social development of people in the society thereby improving income distribution and economic wellbeing of the masses which may consequently salvage the people from poverty Omoniyi (2013).

Wednesday, January 18, 2023

CUSTOMER ATTITUDE TOWARDS INTERNET ADVERTISING AND ONLINE SALES STUDY OF COCA-COLA COMPANY

 INTRODUCTION

1.1       Background to the Study

Advertising is all but one part of marketing and communication process. The greatest advertising all over the world cannot sell a product which is not in store, because the distribution system has products which they feel cost is too much and do not live up to expectation. Advertising is a subset of promotion mix which is one of the 4ps in the marketing mix i.e. product, price, place and promotion. As a promotional strategy, advertising serves as a major tool in creating product awareness and condition the mind of a potential consumer to take eventual purchase decision.

According to William (2014), advertising consists “all activities that involve presenting to a group, nonperson, oral or visual sponsored messages regarding a product, service or idea “Advertising is directed to groups of people and is therefore non-personal. Companies usually sponsor advertising in order to convince the public that their products will benefit them ultimate terms, advertising is undertaken to increase company sale and profit what they otherwise would be advertise, however is rarely able to create sales by itself. Whether the customer buys also depends upon the product, the price, the packaging the personal selling price and the other aspect of the marketing process.

USE OF SOCIAL MEDIA ADVERTISEMENT AS A TOOL FOR INCREASING STUDENT OF TERTIARY INSTITUTION

 INTRODUCTION

1.1       Background to the Study

Advancement in technology in this era has improved and enhanced the way people make effective communication in the society today especially among youths. The unprepared emergence of social media technology in the face of developing societies has change of status quo within the socio, political, economic and ecological setting of any society. The advent of social media is a cyber-revolution that changed the course of communication and interaction.

 According to Durojaiye (2018), says that the era when government of a nation would filter the news of what the people listen to, hear or read is about eroding, because citizens are now part of information gathering and information dissemination. Apart from the fact that social media has been able to break the barrier in news reportage, making people know the true nature of happenings around them within a blink of eye, it is now being use as tool of socialization, mobilization, education, political propaganda, sensitization, report insurgence and  a medium of dissent.  

NIGERIAN NEWSPAPERS REPORTAGE OF THE COVID-19 PANDEMIC: A CONTENT ANALYSIS OF THE "PUNCH" AND "VANGUARD" NEWSPAPERS

 INTRODUCTION

1.1       Background to the Study

The role of the mass media including television, radio, print and in recent times social media has remained indispensable in eradicating pandemics. Information on positive public health practices such as social distancing, hand arehing, respiratory hygiene and government policies in tackling outbreaks has often been disseminated via these media (Collinson et al, 2015). The vibrant Nigeria’s Mass Media which comprise over 200 radio stations, 150 television channels, and about 350 print (newspapers) outlets have remained a force to be reckoned with and have been faithful to its social responsibilities as the fourth estate of the realm. 

According  to  www.fmic.gov.ng,  the  official  website  of  the  Ministry  of  Information  and Culture,  the  Nigerian  media  were commended by the Nigeria’s Minister of Information, for bringing messages  of  the  COVID-19  pandemic  to  Nigerians,  through  their  media  contributions  in  the  advocacy, sensitization  and  social  responsibilities  functions  as  revealed  by  the  poll findings  from a  survey  by  noi-poll.com. The poll revealed that 99% of Nigerians were aware of the pandemic with 95% saying that they have received information on how to protect themselves. However, the mass media also served as a means by which unfounded fallacies, myths, and misinformation about disease outbreaks been brought to the knowledge of the populace.

IMPACT OF PORNOGRAPHY FILMS ON NIGERIAN YOUTHS BEHAVIOUR

 INTRODUCTION

1.1       Background of the Study

Films or home movie began in the minds of people who came long before the film pioneers themselves. The attempt to capture and recreate motion can be traced to when civilization began. The cave drawing which showed a horse with eight legs, the fleeting arrow from a hunter’s bow and even carefully detailed drawing of kings with one foot outstretched suggest motion.

According to Bittner (2019) said that history is somewhat not clear as to who deserved the glory of inventing still motion pictures, but that William Dickson and Thomas Edison were associated with the efforts to create motion pictures.

EFFECT OF TELEVISION CARTOON NETWORK ON THE AGGRESSIVE BEHAVIOUR OF SCHOOL CHILDREN

 1.0                                                       INTRODUCTION

1.1       Backgrounds to the Study

            Television has become a significant social phenomenon in Nigeria and all over the world. Television viewing is generally believed to generate social force of undeniable influence. It is assume to be the most popular entertainment mass media for children and women. It is this selection of daily programmes, which gets full attention of the viewers. One might says, whatever impacts television is able to inculcate, it is because of various plays, films and musical shows e.t.c. which are telecasted everyday, Zubari (2012).

            There is lot of television programmes designed for viewing pleasure of their target audience. Some are tailored towards children, women, adult and many more. This could carry different title such as family health. You and the law, today’s women, children arena, political talk, musical, T.V drama, cartoons, let’s go farming and many more.