INTRODUCTION
1.1 Background
to the Study
The arrival of social media has greatly enhanced human
communication. The new technology due to the participatory, interactivity and
cost-effectiveness nature has barely made everyone who can use it a means of
communication. This brings to realization of the prediction of Marshal McLuhan
in 1964 that the world would someday become a “global village” where what
happens in one part of the world would be known instantly and simultaneously
worldwide.
Social media therefore plays a fundamental role in the field of Mass Communication including the training of Mass Communication Students in Nigeria. The fact justifies that social media has been taking place across the globe in recent times. The term social media, according to Ogedegbe (2016), is a large computer network formed out of some thousands of interconnected networks, and supports a whole range of services such as electronic, file transfer protocol, data base access and many others. It is therefore not surprising the success story behind the advent of the internet. It is also known as a network that links computers all over the world by satellite and telephone, connecting users with service networks such as Email and the world wide web (www).
Today,
the internet has linked thousands of nations and enterprises across the world.
Hence the world which appears physically large has been made small by the
internet and justifies the reference to the world as a global village. The
internet gave rise to the birth of social networking sites, which, according to
Okenwa (2018) are web-based services that allow individuals to;
1.
Construct a public or semi-public profile
within a bounded system,
2.
Articulate a list of other users with
whom they share a connection, and
3.
View and traverse their list of
connections and those made by others within the system.
What
makes social network sites unique is not that they allow individuals to meet
strangers, but rather that they enable users to articulate and make visible
their social networks. This can result in connections between individuals that
would not otherwise be made, but that is often not the goal, and these meetings
are frequently between "existing ties" who share some offline
connection Hawthorn, (2015).
On
many of the large social networking sites, participants are not necessarily
"networking" or looking to meet new people; instead, they are
primarily communicating with people who are already a part of their extended
social network. Social network sites have a wide variety of technical feature,
their backbone consists of visible profiles that display an articulated list of
Friends who are also users of the system. Profiles are unique pages where one
can "type oneself into being" Sunder (2013). After joining a social network
site, an individual is asked to fill out forms containing a series of
questions. The profile is generated using the answers to these questions, which
typically include descriptors such as age, location, interests, and an
"about me" section. Most sites also encourage users to upload a
profile photo. Some sites allow users to enhance their profiles by adding
multimedia content or modifying their profile's look and feel. Others, such as
Facebook, allow users to add modules (Applications) that enhance their profile.
After
joining a social network site, users are asked to identify others in the system
with which they have a relationship. Most social network sites require
bi-directional confirmation for Friendship, but some do not. These
one-directional ties are sometimes labelled as "Fans" or
"Followers," but many sites call these Friends as well. The term
"Friends" can be misleading, because the connection does not
necessarily mean friendship in the everyday vernacular sense, and the reasons
people connect are varied (Boyd, 2016).
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