Friday, August 4, 2017

THE USE OF INTERNET IN PUBLIC RELATIONS AND ITS IMPACT ON THE PRACTICE OF PUBLIC RELATIONS


Chapter One
Introduction
The Internet began impacting on our ordinary lives only in the late 1990s, with the development of the World Wide Web (Gillies and Cailliau, 2000, Giovannetti, et’al., 2003). Since then, the Internet has been used extensively for accessing instantaneous information and communicating across geographical boundaries. Due to its characteristics of speed, efficiency and economy, the Internet began to be applied increasingly across industries ranging from retail and banking to the media (Giovannetti et al., 2003).

THE ROLE OF MEDIA RELATIONS IN CORPORATE PUBLIC RELATIONS PRACTICE

CHAPTER ONE
INTRODUCTION 
Media relations is the core activity in many public relations jobs (Wilcox, 2005). One of the participants of this study remarked, “Media relations has over the years become an increasingly significant profile and has added value to the business bottom-line”. To understand this strong link between the media and public relations, the researcher examined Grunig and Hunt (1984) view on how public relations originated.

IMPLICATIONS OF ON-LINE NEWSPAPER READERSHIP ON THE NEWSPAPER INDUSTRY IN NIGERIA


Chapter One
Introduction
In every human society that is ready for development and change, innovation is usually a lofty goal of inventiveness that has always dazzled the mind. Innovation is the introduction of new ideas, development and approach to ways of doing things. No matter how wonderful and inevitable an innovation may look however, not every individual or group will be ready to accept it with the same level of enthusiasm. There are those who are willingly ready for it, those who are hesitant about it, and of course those who are averse to it.

Wednesday, June 21, 2017

THE EFFECTIVENESS OF ADVERTISING ON ORGANIZATIONS PROFIT MAXIMIZATION


CHAPTER ONE
1.0       INTRODUCTION
1.1       BACKGROUND TO THE STUDY
Before the era of industrial revolution, the pattern and method of salesmanship was crude and cumbersome. This limited organizations market share as well as profit. Advertising is a powerful communication force and vital marketing tool which helps to sell goods, services, ideas and images through channels of information and persuasion.
The effectiveness of advertising is seen in its nature which is persuasive. As a part of marketing mix which can be used to persuade whole sellers and distributors of products to collect stock and to persuade consumers to buy the products. Advertising has many benefits which accrue to the advertiser which is the organization, the environment and ultimately the society at large.

SOCIAL EFFECTS OF ADVERTISING ON NIGERIAN STUDENTS



CHAPTER ONE
1.0       Introduction
1.1       Background to the Study
            All over the world, people and companies utilize advertising to a good advantage. In the keen competition encounter in world regional and local markets, businessmen are aided by the sales producing force of advertising.
Not only that skillfully planned and directed advertising only at home, but also abroad overcome prejudice combat, foreign competition establish new habit, build good will creates employment, increase productivity, multiply sales and thus, lay a solid foundation for sustainable economic development of any country, one analysis contend that advertising is one of the most powerful socializing force in culture.

PUBLIC RELATIONS AS A VERITABLE TOOL FOR ERADICATING CULTISM IN NIGERIAN’S TERTIARY INSTITUTIONS


CHAPTER ONE
1.0       Introduction
1.1       Background to the Study
            The emergence of campus cults as they are known in Nigeria today began with a split in the Pyrates Confraternity during the early 1970s when a breakaway group formed the Buccaneers Confraternity followed by the emergence of the Black Axe or the Neo-Black Movement. Inter-group rivalry then set in, even though skirmishes between them were limited to fist fights.
Cultism is dated back to 1952, when Wole Soyinka winner of the 1986 Nobel Peace Prize for Literature-and a group of friends at the University of Ibadan formed the Pyrates Confraternity with the motto “Against all Conventions”. The skull and cross bones were their insignia, cultivating a bohemian style that ridiculed the colonial attitudes mode of dress of the day.

THE ROLES OF PUBLIC RELATIONS IN ENHANCING CUSTOMERS SATISFACTION

CHAPTER ONE
1.0       Introduction
1.1       Background to the Study
            Many scholars have contributed to the success of defining what public relations is. Some scholars believed and wrote on it as act (deed) representing a group or organization.
Public relations is deliberate planned and sustained effort to establish and maintain mutual understanding between an organization and its publics. British Institute of Public Relations (IBPR).

THE IMPACT OF PUBLIC RELATIONS ON MEDIA ORGANIZATION S

CHAPTER ONE
1.0       Introduction
1.1       Background to the Study
            Whether an organization  is a profit making or non-profit making, whether it is owned by government or a group of individual, whether an organization is small or big, it need the service of public relations for such organization  to dwell and eventually succeed in achieving it set goals. No wonder an individual personality are now engaging the service of public relations to build, maintain and polish their image and reputation in the public sphare. Some of the individuals are politician, business tycon, footballers, wrestlers, boxers, musicians, actors and actress. e.t.c.   

IMPACTS OF PUBLIC RELATIONS ON GRASSROOTS DEVELOPMENT



CHAPTER ONE 
1.0       INTRODUCTION
1.1       BACKGROUND TO THE STUDY
            Is public relations an effective means for grassroots development? For years, development theorists believed that public relations is an ideal instruments to bring about development to the rural societies.
            This study assesses the potential of public relations from a different perspective by examining the impact of public relations as a component of grassroots development process.
            Besides, having realized the essence of public relations to grassroots development, the challenges facing them that serve as limitations to enhancement of their objectives also trigger the curiosity to carry out this research work.

THE ROLE OF PUBLIC RELATIONS IN LOCAL GOVERNMENT ADMINISTRATION



CHAPTER ONE
1.0              Introduction
1.1       Background of the study
Nowadays, people are increasingly reliant upon one another for the satisfaction of our social, economic and spiritual needs, sharp deviation from what used to be when individual were largely self-reliant and self-sufficient providing their own food, building their own houses making their clothing and hiring apart from the other people in society has change from its monist nature to a cosmopolitan on a situation where individual deliver mass age differently due to the selective process.

THE ROLE OF PUBLIC RELATIONS IN CRISIS MANAGEMENT



CHAPTER ONE
1.0       Introduction
1.1       Background to the Study
Public relations play a vital role between an organization and its public. Its practice aims at establishing a two-way communication, seeking common ground or areas of mutual interest and establishing understanding based on truth, knowledge and full information. It is that indispensable bridge that fosters co-operation and understanding. With increasing intensity, the civil society is rather active than passive in the affairs that concern them. Similarly, organizations are more socially responsible in their business undertaking in reference to public opinion. The reason is not far-fetched.

Monday, June 19, 2017

APPRAISAL OF MEDIA STRUCTURE OF SELECTED NEWSPAPERS IN NIGERIA



CHAPTER ONE

1.0              Introduction

Background to the Sturdy

Organizational structure is the pillar or foundation on which the apex (i.e. higher authority) of the chart and follow the organization structure this allows for management productivity.

The impact of mass media organization structure on the day-to-day activities of gathering, arranging, editing, publishing and disseminating of media product to the public differs from one media establishment to another. Whatever might be the nature of the establishment, there must be organization structure being the pillar on which ever establishment is to produce either goods or services at a profit. 

Friday, December 23, 2016

CAREER PROSPECTS OF CONFIDENTIAL SECRETARY IN A PUBLIC ESTABLISHMENT



CHAPTER ONE

BACKGROUND OF THE STUDY

1.1       Introduction

Secretaries can be founding many areas of employment such as government establishment, industries, commerce, charity organizations and are services of all these, it is perhaps industry which has most to gain by employing the best secretaries and most at loss in employing poor ones.

In the recent time government establishments have seen many changes. One aspect of this change is the increased foreign competition brought about such things as improved freight facilities.

THE ROLE OF PUBLIC RELATIONS IN ENHANCING PEACE IN HIGHER INSTITUTIONS OF LEARNING



CHAPTER ONE
1.0   Introduction 
1.1   Background to the Study
 Peace is the hallmark of every developed society and without peace their won’t be any development or growth in that sector and that is why every organization give priority peace building so as to move forward. And one of the common way to ensure peace in an institution is to engage the service of public relations to build good relations between and among the public, particularly higher institution.
          Whether an organization is a profit making or non, whether it is owned by government or a group of individual, it need the services of public relations for such organization to dwell and eventually succeed in achieving it set goals. No wonder an individual personality are now engaging the service of public relations to help build, maintain and polish their image and reputation in the public sphere. Some of the individuals and politicians, business tycoon Footballers, Wrestlers, Boxers, Musicians, Actors and Actress e.t.c

Tuesday, December 6, 2016

Tuesday, September 20, 2016

THE ROLES OF COMMUNITY NEWSPAPERS IN POLITICAL MOBILIZATION

CHAPTER ONE
1.0    Introduction
1.1    Background to the Study
          The important role media play in fostering an environment of good governance and political awareness needs hardly be emphasized. As the watchdog and interpreter of public issues and events, the media has a special role in every society. In information-based society the media have a disproportionately visible and influential role. International Foundation for Election Systems, (2011).

THE ROLE OF PUBLIC RELATIONS IN ERADICATING CULTISM IN TERTIARY INSTITUTIONS

CHAPTER ONE
1.0    Introduction
1.1    Background to the Study
          Cultism is dated back to 1952, when Wole Soyinka winner of the 1986 Nobel Peace Prize for Literature-and a group of friends at the University of Ibadan formed the Pirates Confraternity with the motto “Against all Conventions”. The skull and cross bones were their insignia, cultivating a bohemian style that ridiculed the colonial attitudes mode of dress of the day.

THE ROLE OF PUBLIC RELATIONS IN BUILDING CORPORATE IMAGE

CHAPTER ONE
1.0       Introduction
1.1       Background to the Study
It is widely accepted that the aim of any business organization is to achieve growth, increase in turn over, assets and profit. But all of this is dependent on the goodwill of the organization’s various publics.
Goodwill according to Malogo, (1996) is secured not so much as a result of the organization’s mere existence but as the sustained strategic planning, execution and evaluation of the perception of their publics in relation to the organization.

THE ROLE OF PRINT MEDIA IN SPORT DEVELOPMENT

CHAPTER ONE
1.0    Introduction
1.1    Background to the Study
          Sports was originally a recreational activity, but with the introduction of financial and material benefits and an attendant honour to it, the number of participants, the number of events and the struggle for victory have introduced high level politics into it.

THE PLACE OF PHOTOGRAPHS IN MAGAZINE AND NEWSPAPER PRODUCTION: AN APPRAISAL OF TELL MAGAZINE AND SUN NEWSPAPER

CHAPTER ONE
1.0 Introduction
1.1 Background to the Study
          Photographs at glance trap the readers. If a photo is interesting enough, the reader will stop to it and read the caption and if the interest stays there the title of the article is read next. If the beginning of the article is catching enough the reader will read all of it. In conclusion only few of readers read an article but almost all the photos get noticed. Photos are of primary importance when selling magazine. The photos are actually magazine marketing.

THE PLACE OF NAUGHTY BY NATURE CARTOON IN NEWSPAPER AS AN ENTERTAINMENT WORK OF ART

CHAPTER ONE
1.0     Introduction
1.1     Background to the Study
          The history of cartoon is much older than the history of newspaper itself. Cartoons have been in existence many years before newspaper was invented. Cartoon refers to a typically non-realistic or semi-realistic drawing or painting intended for satire, caricature, or humor of any important issue. An artist who creates cartoons is called a cartoonist.

The Place of Graphical Cartoons in Newspaper Publication



 CHAPTER ONE
1.0    Introduction
1.1    Background to the Study
          Newspapers provide up-to-date information on local, state/provincial, national, and world issues. They are among the most widely-read periodicals that are available and accessible to the vast majority of people of all ages and walks of life in any community. Every category of reader can find some important, current, and interesting information in newspapers.

THE IMPORTANCE OF INDIGENOUS LANGUAGE ON BROADCAST MEDIA IN NIGERIA



CHAPTER ONE


1.0    Introduction
1.1    Background to the Study

An indigenous language or autochthonous language is a language that is native to a region and spoken by indigenous people but has been reduced to the status of a minority language.  
 This language would be from a linguistically distinct community that has been settled in the area for many generations. Indigenous languages are not necessarily national languages, and the reverse is also true.

Monday, September 19, 2016

SOCIAL EFFECTS OF ADVERTISING ON NIGERIAN STUDENTS

CHAPTER ONE
1.0       Introduction
1.1       Background to the Study
            All over the world, people and companies utilize advertising to a good advantage. In the keen competition encounter in world regional and local markets, businessmen are aided by the sales producing force of advertising.
Not only that skillfully planned and directed advertising only at home, but also abroad overcome prejudice combat, foreign competition establish new habit, build good will creates employment, increase productivity, multiply sales and thus, lay a solid foundation for sustainable economic development of any country, one analysis contend that advertising is one of the most powerful socializing force in culture.

ROLES OF INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) AND COMPETENCY ON MEDIA PRACTITIONERS

CHAPTER ONE
1.0        Introduction
1.1       Background to the Study
Internet is the worldwide system of interconnected network of more than one computer with the ability to share and exchange files and data from one place to another irrespective of geographical location and time.
Information and Communication Technology (ICT) which according to a great Canadian English Professor Marshall McLuhan ,described as what has changed the world into a global village by compressing the world into a single electronic room where information from nooks and crannies of the world can be exploited and disseminated or exchanged within a twinkle of an eye.

ROLES OF BROADCAST MEDIA ON FAMILY PLANNING MATTERS IN RURAL NIGERIA SOCIETIES



INTRODUCTION
Giving birth is something in which mankind and animals are equal. But rearing the young, and especially educating them for many years is something which is a unique gift and responsibility of a man. It is for this reason that it is important for human beings to put emphasis on caring for children and the ability to look after them properly, rather than thinking only about the number of children and the ability to give birth. For it often happens that man’s ability to give birth is greater than their ability to bring up the children (Julius Neyerere cited in Centre for Disease Control 1983).

ROLE OF PUBLIC RELATIONS IN GENDER CONFLICT RESOLUTION IN AN ORGANIZATION

CHAPTER ONE
INTRODUCTION
1.1        Background to the Study
Gender is a general term that refers to girls, boys, women and men. Gender can also be defined to include the roles of males and females in the society. A gender perspective in conflict would look at the way in which the considerations of these different groups of people will be dealt with during the transitional justices’ process. Female’s experience of conflict and transitions however differ from males due to gendered patterns that define different roles and experiences during both conflict and post- conflict. Whenever there is interaction between two individuals, there are chances of difference of opinion. Gender and conflict then, refers to the ways women and men are affected in times of conflict.

ROLE OF PUBLIC RELATIONS IN CRISIS MANAGEMENT

CHAPTER ONE
INTRODUCTION
1.1       Background of the Study
Public relations play a vital role between an organization and its public. Its practice aims at establishing a two-way communication, seeking common ground or areas of mutual interest and establishing understanding based on truth, knowledge and full information. It is that indispensable bridge that fosters co-operation and understanding. With increasing intensity, the civil society is rather active than passive in the affairs that concern them. Similarly, organizations are more socially responsible in their business undertaking in reference to public opinion. The reason is not far-fetched.

READERS’ PERCEPTION ON THE USE OF INDIGENOUS LANGUAGE IN NIGERIA PRINT MEDIA

CHAPTER ONE
1.0       Introduction
1.1       Background of the Study
            The Longman Dictionary of contemporary English (1985), defines languages as “the system of expression by means of word” a particular system of word as used by a people or nation or “a system of signs, movements and so on used to express meanings or feelings” or “a particular style or manner of expression such as in poetic language”.

ORIGIN, NATURE, PROBLEMS AND PROSPECTS OF YORUBA AND YORUBA LANGUAGE NEWSPAPERS

CHAPTER ONE
INTRODUCTION
Communication is an inevitable phenomenon in any community of living things, be they human or not. Dare (1985) attempts a review of a popular saying credited to Aristotle by saying that: Communication is the fundamental social process and man in society is not basically a political animal as Aristotle held, but a communicating animal; for politics, like every other activity in society, is based on communication.

NIGERIAN NEWSPAPERS AND THE COVERAGE OF HUMAN RIGHT

CHAPTER ONE
1.0    Introduction
1.1    Background to the study
          Philip Klapt (2002). Observes that during the 1990s, human rights issues became more prominent, both in public policy and public opinion. Many governments officially incorporated human rights principles in their policy frameworks, with legal implications. Many international institutions (notably the United Nations agencies) ‘mainstreamed’ human rights.

MASS MEDIA AND NATIONAL DEVELOPMENT: BENCHMARKING SOCIALIZATION AND AGENDA MAKING PROCESS OF THE NIGERIA MEDIA TOWARDS THE NIGERIA VISION 2020

CHAPTER ONE
INTRODUCTION
            The media plays a big role in the achievement of the Nigeria vision 2020. The Nigeria Vision 2020 is the country's development programme covering the period 2008 to 2020. Its main aim is to make Nigeria an industrialized country, the quality of life of its citizens by the year 2020. This is based on three pillars:

IMPACT OF SATELITE TELEVISION ON NIGERIAN YOUTHS

CHAPTER ONE
1.0       Introduction
1.1       Background to the Study
The role of technological development in society has long been an interesting area and an important intellectual issue for both academics and researchers. The influence of technological development is changing the present world very rapidly. Changes are taking place in all spheres of life and ultimately changing the social and cultural belief systems. Technological advancement is the one which is playing a major role for this change.

IMPACT OF RADIO CAMPAIGN AGAINST HUMAN TRAFFICKING IN NIGERIA

CHAPTER ONE
INTRODUCTION
1.1 Background to the Study
Crime has become one of the greatest obstacles to the better realization of democratic governance and the much acclaimed millennium development goals (MDGs) in Nigeria.
The country is being bedevilled by all forms of crime, which range from simple acts of thefts, burglary and verbal assault to serious acts of robbery, economic and financial crime ethnic and religious disturbance “cultism and sexual harassment in institutions of learning youths restiveness and trafficking of human beings.

IMPACT OF PUBLIC RELATIONS ON CORPORATE ORGANISATION IMAGE AND REPUTATION

CHAPTER ONE
INTRODUCTION
Background to the study
According to Edward Louis Bernays, Public Relations is “Practically as old as society”. Patrick Jackson, a publisher of the Public Relations society of America (PRSA) asserts that Public Relations arose from the basic need of building and improving human relationship which existed immediately God created Adam and Eve. The concept of Public Relations has been with man. The creation of Public Relations between the creator and the creature both bought harmony and understanding in their relationship. 

IMPACT OF FREEDOM OF INFORMATION ACT ON JOURNALISM PRACTICE IN NIGERIA

CHAPTER ONE
1.0       Introduction           
1.1       Background to the Study
Government’s attempt not only to control but subjugate the Nigerian press through obnoxious laws has been an enduring problem in the history of the country. The press has been striving to wriggle itself out of these unfavourable laws but the government believes that giving the press the freedom to operate as an independent entity might be suicidal.

IMPACT OF FACEBOOK AND WHATSAPP AS AN EFFECTIVE INTERPERSONAL MEDIA OF COMMUNICATION


CHAPTER ONE
1.0    Introduction
1.1    Background to Study
Communication is a basic human need and for that reason, man has always found a means of meeting this need either through interpersonal or mass communication.
Unlike in the past, the people of the world are today living in a global village because of various breakthroughs in information technology. According to a Canadian Professor of English Marshall McLuhan, “The world is now in a global village where the whole world is now compressed into a single electronic chat room”.

IMPACT OF CULTURAL PROGRAMMES OF BROADCAST MEDIA ON CULTURAL VALUE AND PROMOTION IN NIGERIA



CHAPTER ONE
1.0       Introduction
1.1       Background to the Study
According to O’Shaughnessy (1999), the mass media are technologically developed and economically profitable forms of human communication, held in public or private ownership which can transmit information, ideas, entertainment across time and space to a diverse group of people.
Every society, no matter how civilized or uncivilized has its totality and way of life. This pattern or way of life is carried on from one generation to another. It is technically and naturally impacted on to the young one’s through various channels of communication Of which one of the outstanding is the electronic media which is the radio and television.

EXPLORING THE IMPRACTICABILITY OF PRESS FREEDOM DURING A POLITICAL TRANSITION IN NIGERIA



INTRODUCTION
1.0       background to the Study
It is commonplace for different societies to conceive the notion of press freedom in ways that bodes well with their socio-economic, political and cultural realities. This diversity of perceptions has triggered a multitude of definitions of press freedom; thereby making it difficult and impracticable for a realistic perception of press freedom to be instituted in many countries undergoing political transition. Even in some Western societies, there are disparities in the conceptual approach to press freedom, most commonly on the issue of the role of the government.

EVALUATION OF THE EFFECTIVENESS OF RADIO ADVERTISEMENTS OF FAMILY PLANNING PROGRAMMES

CHAPTER ONE
1.1       BACKGROUND TO THE STUDY
Advertising can be traced down to the origin of man. Therefore, it is a phenomenon that has been with the society for a very long time. Although advertising is so popular, it is difficult to come up with a single and an all embracing definition. However some scholars have proffered some definitions, which will be highlighted in this study.

EFFECTIVENESS OF RADIO IN THE MOBILIZATION OF PEOPLE FOR FAMILY PLANNING

CHAPTER ONE
1.0    Introduction
1.1       Background of the Study
Giving birth is something in which mankind and animals are equal….But rearing the young, and especially educating them for many years is something which is a unique gift and responsibility of a man. It is for this reason that it is important for human beings to put emphasis on caring for children and the ability to look after them properly, rather than thinking only about the number of children and the ability to give birth. For it often happens that man’s ability to give birth is greater than their ability to bring up the children (Julius Neyerere cited in Centre for Disease Control 1983).

COMPARISON OF THE USAGE OF PUBLIC RELATIONS BY COMMERCIAL AND NON-COMMERCIAL ORGANIZATIONS



CHAPTER ONE
1.0       Introduction
1.1       Background to the Study
Public relations unlike advertisement and other Marking Mix, Place all it efforts in building good image, name and public confidence in the mind of the various publics dealing with the organization. Public relations did not only see to good image for the products and services of the organization it serve but also ensure good image of the workers and management of the organization.

CHALLENGES OF INVESTIGATIVE JOURNALISM PRACTICES IN NIGERIA


CHAPTER ONE
1.0       Introduction
1.1       Background to the Study
Investigative journalism is the aspect of journalism that deals with special investigation into special issues, events that is of high significance, such crime, corruption, political issue, terrorism, and others especially about people in political positions or people of high profile. This aspect of journalism is considered to be tedious, tactful and dangerous adventure because many investigative journalists tend to be exposed to kidnapping, killing, raping, threaten and the popular case is that of Dele Giwa who was killed on the 19th of October, 1986 in his house (No 25, Talabi Crescent, off Talabi street, Adeniyi Jones Avenue) by a letter bomb which was said to be delivered by Buba Marwa, a former military administrator of Lagos State.

ASSESSMENT OF THE ROLE OF THE MEDIA IN ANTI CORRUPTION CAMPAIGN IN NIGERIA

CHAPTER ONE 
1.0    INTRODUCTION
1.1    BACKGROUND OF THE STUDY
           Nigeria has become a country playing host to the victory of wrong over light, falsehood over the truth and supremacy of personal irresponsibility over fundamental values. It is a country perpetuating a policy that fails to value human life and cherish human beings above material possession, power and pleasures; it is a place where men and women of honour, experience, credibility and self-consciousness have been cut their prime for daring to talk. It is a place where crooks are not protected by the powers that be and where leaders are not determined by the citizens. Votes without doubt, Nigeria is breeding fraud of corruption.

APPRAISAL OF THE ROLE OF MASS MEDIA IN FOSTERING RELIGION PEACE



CHAPTER ONE

1.0       Introduction
1.1       Background to the Study 
Definition of Peace
          The encyclopedia dictionary of the English language defines “peace” as a state of tranquility or quietness, freedom from war or hostility … public tranquility and order… in a state of harmony.   

APPRAISAL OF MASS MEDIA ON THE PROMOTION CHILDREN RIGHTS IN NIGERIA



CHAPTER ONE
1.0              Introduction
1.1              Background to the study
The Child Rights Act 2003 (CRA) incorporates all the rights and responsibilities of children; consolidates all laws relating to children into a single law; and specifies the duties and obligations of government, parents and other authorities, organizations and bodies including mass media. The Act defines a child as a person below the age of 18 years.