POSITIVE PROJECTS WORLD: THE ROLE OF PUBLIC RELATIONS IN ENHANCING PEACE IN HIGHER INSTITUTIONS OF LEARNING

CHAPTER ONE

1.0 Introduction

1.1 Background to the Study

Peace is the hallmark of every developed society and without peace their won’t be any development or growth in that sector and that is why every organization give priority peace building so as to move forward. And one of the common way to ensure peace in an institution is to engage the service of public relations to build good relations between and among the public, particularly higher institution.

Whether an organization is a profit making or non, whether it is owned by government or a group of individual, it need the services of public relations for such organization to dwell and eventually succeed in achieving it set goals. No wonder an individual personality are now engaging the service of public relations to help build, maintain and polish their image and reputation in the public sphere. Some of the individuals and politicians, business tycoon Footballers, Wrestlers, Boxers, Musicians, Actors and Actress e.t.c

Public relations unlike advertisement and other Marking Mix, Place all it efforts in building good image, name and public confidence in the mind of the various publics dealing with the organization public relations did not only see to good image for the products and services of the organization it serve but also ensure good image of the workers and management of the organization

For the above reasons, to define public relations become subject of individual perception of what public relations is and what it does, however many scholars have contributed to the success of defining what public relations is some scholars believed and wrote on it as act (deed) representing a group or organization.

It could also be seen that public relation is a process that helps an individual to learn about others in the environment through exchanging or sharing of experiences and information. This is very essential in the establishing building and maintenance of relationship that could be social, domestic, and business or professional in nature.

According to Roger Hayward as quoted by Adegoke (200:1) says that public relations is the propagation of the personality of the organization. This states the importance of communication between the organization and its public Roger Hayward’s definition has something to do with the (IBPR) definition because both state the duty of public relations officers in promoting projecting and representing the organization and at the sometime relating with the public of the organization both the internal and external public.

Public relation also projects the management personality of which the public relation department represents, through their activities with the use of their perspective tools (i.e. print and electronic media).

The aim is to create Favorable atmosphere between an organization and its publics. Sam blank (1962:62) asserts that public relations involve any thing that is focused, improving and enhancing the flow of communication between institution and its publics.

The main words that can be drawn out from Sam Black definition in the crucial role-played by any public relation department through the means of using mass media. However, in this research work, impartial assessment will be done on the role of public relations in higher institution as the main crucial and prominent tool in day running of academic affairs especially in building peaceful environment for learning.

Efforts shall be extended to all media mostly employed by the public relations department which could fall under print and electronic media to carry out their activities such as Billboards, Calendar, Notebooks, Release, Bulletin Board, Opining Box or Suggestion Box, Magazine, Pamphlets, Radio, Television even the Recent Internet e.t.c.

The Public Relations Society of America (PRSA) defines public relations as: “a distinctive management function which helps to establish and main mutual lines of communication, understanding, acceptance and operation between an organization and its public”

The international public relations association of Mexico in north America defines public relations as “the art and social science of analyzing trends, predicting their consequences, counseling organizations’ leaders and implementing planned programmes of action which serve both the organization’s public interest.”

HOW TO GET/ORDER FOR APPROVED/COMPLETE PROJECT MATERIAL(S)

POSITIVE WORLD is an established multimedia and research organization for academic innovation, research resolution and updated research information and services. We offers you fresh and Updated Project Topics, Project Guide, Project Tips and Complete Project Materials for final year Students in Mass Communication, Journalism, Marketing, Advertising, Public Relations, Business Administration, Office Technology and Management, Computer Science, Accounting. Our Project materials covers Chapter One to Five (1-5), including Abstract, Table of Contents, References and Questionnaire/Coding Sheets, Content Categories where appropriate. We also analyse data using Statistical Package for Social Science (SPSS).

POSITIVE WORLD ALSO OFFERS:
MULTIMEDIA SERVICES:
Audio and Video Production, Audio and Video Recording, Audio and Video Editing, Audio and Video Burning to CD/DVD, Event Coverage (Naming Ceremony, Wedding, Funeral Ceremony, Graduation, e.t.c) Burning/Copying of Audio, Video, files to CD/DVD and Multimedia Training.
COMPUTER SERVICES:
Computer Type Setting, Project Typing, SIWES Report Typing, Computer Graphic Design, PowerPoint Presentation, Documents Scanning and Printing, General Printing and Computer Training.
ONLINE SERVICES:
Online Admission Registration and Processing, Admission Letter, Admission Notification, Admission Acceptance, Checking and Printing of O’Level Result WAEC, NECO, NABTEB, GCE e.t.c
RESEARCH SERVICES:
Project/Research Writing, Project/Research Coding, Project/Research Analysis, Seminar Report Writing, Conference Paper Writing and Presentation, e.t.c
HOW TO GET/ORDER FOR APPROVED/COMPLETE PROJECT MATERIAL(S)

Call or WhatsApp to +2347034746560
Send the approved topic to the number as text message or send the topic to WhatsApp Number +2347034746560
Pay the required amount to any of the bank below:

Banks:

First Bank

Account Number: 3058389622

Account Name: YINUSA ISIAKA ADENLE

UBA

Account Number: 2089818914

Account Name: YINUSA ISIAKA ADENLE

Wema Bank

Account Number: 0227520758

Account Name: YINUSA ISIAKA ADENLE

To know the price of your complete project material call or WhatsApp to +2347034746560
Kindly pay directly in bank or bank transfer to any of the bank detail with verifiable name and details
Send the following information to this number after payment +2347034746560
Your Name
Your approved project topic
The Bank you paid to
Teller Number
Bank Branch
E-mail Address
Phone Number
Other payment details
After your payment has been verified, you will receive your ordered material within 10 minutes in your e-mail, WhatsApp depending on your choice and nature of you project.