- THE PLACE OF INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) IN THE NIGERIA PRINT MEDIA INDUSTRY
- THE CHALLENGES OF NEWSPAPER MANAGEMENT IN INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) AGE
- ADVERTISING AND FICTIONAL MEDIA EFFECTS ON HEALTHY EATING CHOICES IN EARLY AND LATER CHILDHOOD
- ADVERTISING AS A MEANS FOR SURVIVING PRIVATE MEDIA IN NIGERIA
- ADVERTISING AS A SURVIVAL STRATEGY FOR BROADCAST STATIONS
Sunday, November 19, 2017
MASS COMMUINCATION PROJECT TOPICS
Monday, October 16, 2017
ADVERTISING PROJECT TOPICS
- ADVERTISING AND FICTIONAL MEDIA EFFECTS ON HEALTHY EATING CHOICES IN EARLY AND LATER CHILDHOOD
- ADVERTISING AS A MEANS FOR SURVIVING PRIVATE MEDIA IN NIGERIA
- ADVERTISING AS A SURVIVAL STRATEGY FOR BROADCAST STATIONS
- ADVERTISING AS A SURVIVING TOOL FOR NEWSPAPER IN NIGERIA: A CONTENT ANALYSIS OF THE PUNCH AND NIGERIAN TRIBUNE
- ADVERTISING AS AN EFFECTIVE TOOLS FOR SUCCESSFUL MARKETING IN AN ORGANIZATION
Friday, August 4, 2017
THE USE OF INTERNET IN PUBLIC RELATIONS AND ITS IMPACT ON THE PRACTICE OF PUBLIC RELATIONS
Chapter One
Introduction
The Internet began impacting on our
ordinary lives only in the late 1990s, with the development of the World Wide
Web (Gillies and Cailliau, 2000, Giovannetti, et’al., 2003). Since then,
the Internet has been used extensively for accessing instantaneous information
and communicating across geographical boundaries. Due to its characteristics of
speed, efficiency and economy, the Internet began to be applied increasingly
across industries ranging from retail and banking to the media (Giovannetti et
al., 2003).
THE ROLE OF MEDIA RELATIONS IN CORPORATE PUBLIC RELATIONS PRACTICE
CHAPTER ONE
INTRODUCTION
INTRODUCTION
Media relations is the core activity in many public
relations jobs (Wilcox, 2005). One of the participants of this study remarked,
“Media relations has over the years become an increasingly significant profile
and has added value to the business bottom-line”. To understand this strong
link between the media and public relations, the researcher examined Grunig and
Hunt (1984) view on how public relations originated.
IMPLICATIONS OF ON-LINE NEWSPAPER READERSHIP ON THE NEWSPAPER INDUSTRY IN NIGERIA
Chapter One
Introduction
In
every human society that is ready for development and change, innovation is
usually a lofty goal of inventiveness that has always dazzled the mind.
Innovation is the introduction of new ideas, development and approach to ways
of doing things. No matter how wonderful and inevitable an innovation may look
however, not every individual or group will be ready to accept it with the same
level of enthusiasm. There are those who are willingly ready for it, those who
are hesitant about it, and of course those who are averse to it.
Labels:
mass comm,
Mass Communication,
Office
Wednesday, June 21, 2017
THE EFFECTIVENESS OF ADVERTISING ON ORGANIZATIONS PROFIT MAXIMIZATION
CHAPTER ONE
1.0 INTRODUCTION
1.1 BACKGROUND TO THE STUDY
Before the era of industrial revolution, the pattern
and method of salesmanship was crude and cumbersome. This limited organizations
market share as well as profit. Advertising is a powerful communication force
and vital marketing tool which helps to sell goods, services, ideas and images
through channels of information and persuasion.
The effectiveness of advertising is seen in its nature
which is persuasive. As a part of marketing mix which can be used to persuade
whole sellers and distributors of products to collect stock and to persuade
consumers to buy the products. Advertising has many benefits which accrue to
the advertiser which is the organization, the environment and ultimately the
society at large.
SOCIAL EFFECTS OF ADVERTISING ON NIGERIAN STUDENTS
CHAPTER
ONE
1.0 Introduction
1.1 Background to the Study
All over the world, people and
companies utilize advertising to a good advantage. In the keen competition
encounter in world regional and local markets, businessmen are aided by the
sales producing force of advertising.
Not only that skillfully planned and
directed advertising only at home, but also abroad overcome prejudice combat,
foreign competition establish new habit, build good will creates employment,
increase productivity, multiply sales and thus, lay a solid foundation for
sustainable economic development of any country, one analysis contend that
advertising is one of the most powerful socializing force in culture.
PUBLIC RELATIONS AS A VERITABLE TOOL FOR ERADICATING CULTISM IN NIGERIAN’S TERTIARY INSTITUTIONS
CHAPTER ONE
1.0 Introduction
1.1 Background to the Study
The
emergence of campus cults as they are known in Nigeria today began with a split in
the Pyrates Confraternity during the early 1970s when a breakaway group formed
the Buccaneers Confraternity followed by the emergence of the Black Axe or the
Neo-Black Movement. Inter-group rivalry then set in, even though skirmishes
between them were limited to fist fights.
Cultism is dated back to 1952, when
Wole Soyinka winner of the 1986 Nobel Peace Prize for Literature-and a group of
friends at the University of Ibadan formed the Pyrates Confraternity with the
motto “Against all Conventions”. The skull and cross bones were their insignia,
cultivating a bohemian style that ridiculed the colonial attitudes mode of
dress of the day.
THE ROLES OF PUBLIC RELATIONS IN ENHANCING CUSTOMERS SATISFACTION
CHAPTER
ONE
1.0 Introduction
1.1 Background to the Study
Many
scholars have contributed to the success of defining what public relations is.
Some scholars believed and wrote on it as act (deed) representing a group or
organization.
Public relations is deliberate
planned and sustained effort to establish and maintain mutual understanding
between an organization and its publics. British Institute of Public
Relations (IBPR).
THE IMPACT OF PUBLIC RELATIONS ON MEDIA ORGANIZATION S
CHAPTER ONE
1.0
Introduction
1.1 Background
to the Study
Whether an organization is a profit making or non-profit making,
whether it is owned by government or a group of individual, whether an
organization is small or big, it need the service of public relations for such organization
to dwell and eventually succeed in
achieving it set goals. No wonder
an individual personality are now engaging the service of public relations to
build, maintain and polish their image and reputation in the public sphare.
Some of the individuals are politician, business tycon, footballers, wrestlers,
boxers, musicians, actors and actress. e.t.c.
IMPACTS OF PUBLIC RELATIONS ON GRASSROOTS DEVELOPMENT
CHAPTER ONE
1.0 INTRODUCTION
1.1 BACKGROUND TO THE STUDY
Is public
relations an effective means for grassroots development? For years, development
theorists believed that public relations is an ideal instruments to bring about
development to the rural societies.
This study assesses the
potential of public relations from a different perspective by examining the
impact of public relations as a component of grassroots development process.
Besides, having realized the essence
of public relations to grassroots development, the challenges facing them that
serve as limitations to enhancement of their objectives also trigger the
curiosity to carry out this research work.
THE ROLE OF PUBLIC RELATIONS IN LOCAL GOVERNMENT ADMINISTRATION
CHAPTER
ONE
1.0
Introduction
1.1 Background
of the study
Nowadays, people are increasingly reliant upon
one another for the satisfaction of our social, economic and spiritual needs,
sharp deviation from what used to be when individual were largely self-reliant
and self-sufficient providing their own food, building their own houses making
their clothing and hiring apart from the other people in society has change
from its monist nature to a cosmopolitan on a situation where individual deliver
mass age differently due to the selective process.
THE ROLE OF PUBLIC RELATIONS IN CRISIS MANAGEMENT
CHAPTER
ONE
1.0 Introduction
1.1 Background to the Study
Public
relations play a vital role between an organization and its public. Its
practice aims at establishing a two-way communication, seeking common ground or
areas of mutual interest and establishing understanding based on truth,
knowledge and full information. It is that indispensable bridge that fosters
co-operation and understanding. With increasing intensity, the civil society is
rather active than passive in the affairs that concern them. Similarly,
organizations are more socially responsible in their business undertaking in
reference to public opinion. The reason is not far-fetched.
Monday, June 19, 2017
APPRAISAL OF MEDIA STRUCTURE OF SELECTED NEWSPAPERS IN NIGERIA
CHAPTER ONE
1.0
Introduction
Background to the Sturdy
Organizational
structure is the pillar or foundation on which the apex (i.e. higher authority)
of the chart and follow the organization structure this allows for management
productivity.
The
impact of mass media organization structure on the day-to-day activities of
gathering, arranging, editing, publishing and disseminating of media product to
the public differs from one media establishment to another. Whatever might be
the nature of the establishment, there must be organization structure being the
pillar on which ever establishment is to produce either goods or services at a
profit.
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