CHAPTER ONE
INTRODUCTION
Communication is an inevitable phenomenon in
any community of living things, be they human or not. Dare (1985) attempts a
review of a popular saying credited to Aristotle by saying that: Communication
is the fundamental social process and man in society is not basically a
political animal as Aristotle held, but a communicating animal; for politics,
like every other activity in society, is based on communication.
In essence, man, in any society cannot not
communicate. Meanwhile, communication in modern societies has gone beyond the
interpersonal or a situation where participants in a communication event come
together flesh and blood. The vastness and heterogeneity of the modern society
has made this impracticable. The invention of printing and the emergence of
broadcast technology have made mass communication possible in modern society.
And, without any gain saying, the media of mass communication have played tremendous
roles in the education, information, entertainment and socialization of man.
Schramn (1964), for instance, notes that
since the development of printing, the printed media have become tools of
political and social change. Faure (1972) adds: The role, which the mass media
play in the transmission of information and culture, is generally beyond
question. The credo of the Chicago Tribune talks of the mass media as: An
institution developed by modern civilisation to present the news of the day, to
foster commerce and industry, to inform and lead public opinion and to furnish
that check upon government which no constitution has been able to provide.
Infact, Blackely (1973) sees mass media as
the life wire of society, the social neural system on which the new
capabilities of science and technology rest. If we agree that mass media are
indispensable to our political and social change, we, therefore, need to
address our minds to the necessity for the popularization of this change and
design of messages that are culturally sensitive, language specific and in tune
with the social realities of our people.
Salawu, (2001) contends that the language in
which a (development) message would be disseminated is a very important aspect
of the message treatment. Nwuneli (1986: 203) posits that the indigenous
language of a community is the best suited for the purpose of conveying any
message, whatsoever, to the said community.
For any Complete Project Material
Contact Us at:
Call or Whatsapp
+2347034746560
E-mail:
Visit our Official Websites and Blogs for more services:
No comments:
Post a Comment
THANK YOU FOR VISITING POSITIVE WORLD