CHAPTER ONE
1.0 Introduction
1.1 Background to
Study
Communication is a basic human need and for that reason, man has always found
a means of meeting this need either through interpersonal or mass
communication.
Unlike in the past, the people of the world are today living in a global
village because of various breakthroughs in information technology. According
to a Canadian Professor of English Marshall McLuhan, “The world is now in a
global village where the whole world is now compressed into a single electronic
chat room”.
Information that usually takes many days or weeks to disseminate now
takes seconds or minutes. It is now possible for people to make interpersonal
communication with others to get desired information as quickly as possible
from other areas of the country or from other countries with the use of social
media without leaving their immediate environment.
The growth of technology toward the end of the 20th century
propelled by the emergency of the internet, satellite e.t.c led to what is
called social media. While social media on the other hand is a term in this
present world which means the encompasses of the emergency of digital,
computerized or networked interactive information channel. It should be noted
that because.
Also, social media is a form of
electronic communication which facilitates interaction based on certain
interests and characteristics. Social media are media for social interaction,
using highly accessible and scalable publishing techniques. Social media use
web-based technologies to transform and broadcast media monologues into social
dialogues. And one of such are facebook and whatsapp social networking.
Therefore, Facebook started as a local social network made for the students
of Harvard. It was developed by a sophomore, Mark Zuckerberg. Facebook was
actually made by hacking Harvard’s data base containing identification images
of students. The initial idea was actually to compare the faces of students
with images of animals, for entertainment purposes. However, due to the
potentially damaging contents of the site, the creators decided to put it down
before it caught the attention of school authorities.
The application was shut down, but the idea of
creating an online community of students came to existence. The platform was
then improved and sooner than they expected, Facebook was released in campuses
other than Harvard. Thereafter, high schools were already starting to get
attracted to the idea of having online communities, thus opening the website to
the younger population. In 2006, facebook.com ultimately offered the
opportunity to the rest of the world.
As 2007 approached, the registrants
reached an overwhelming digit- roughly a million dozen .Facebook has grown to
become the biggest and most popular social networking site today with a
population of above 500 million active users. (facebook statistics, 2012).
Also, whatsapp,
formally whatsapp Travel, is a ferry company which is based in Manila,
Philippines
and part of whatsapp Group, a private company owned by the Chinese government
through the China-Asean Investment Cooperation Fund. It is the largest ferry
company in the Philippines
with its main hub located in Eva Macapagal Super Terminal in Pier 15 in the Manila South
Harbor.
Until 2012, whatsapp was known as
Negros Navigation. It changed its name following a significant realignment of
ferry transportation in the Philippines
which saw long-standing companies SuperFerry, Cebu Ferries and SuperCat first
merged into SuperFerry, under the Aboitiz Transport System, and then purchased
by Negros Navigation, in December 2010, for US$105 million.
At the same time, a unit of China-Asean
Investment Cooperation Fund, a Netherlands-based, private equity firm wholly
owned by the Chinese government, took a controlling stake in Negros Navigation
through an equity infusion. Because Negros Navigation was a privately held firm
the exact amount invested by the Fund was not disclosed. Whatsapp as one of the
most modern shipping fleets in the Philippines and operates the largest fleet
of inter-island vessels in the country.
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