1.1 Background to the Study
According to O’Shaughnessy (1999), the mass media are technologically developed and economically profitable forms of human communication, held in public or private ownership which can transmit information, ideas, entertainment across time and space to a diverse group of people.
Every society, no matter how civilized or uncivilized has its totality and way of life. This pattern or way of life is carried on from one generation to another. It is technically and naturally impacted on to the young one’s through various channels of communication Of which one of the outstanding is the electronic media which is the radio and television.