CHAPTER
ONE
1.0 Introduction
1.1 Background to the Study
According to O’Shaughnessy (1999), the mass media are
technologically developed and economically profitable forms of human
communication, held in public or private ownership which can transmit
information, ideas, entertainment across time and space to a diverse group of
people.
Every society, no
matter how civilized or uncivilized has its totality and way of life. This
pattern or way of life is carried on from one generation to another. It is
technically and naturally impacted on to the young one’s through various
channels of communication Of which one of the outstanding is the electronic
media which is the radio and television.